SCD CROWD® & DP PARADIS® Official Store

REWRITING THE RULE OF CONTEMPORARY FASHION SINCE 2021

SCD EMBRACING BOLDNESS IN FASHION

Founded in 2021 by Liu Yi, Dominic Kubica, and Lin Bulai, we merge daring designs with timeless dark tones, inspired by fashion icons like Balenciaga and Rick Owens. From Hong Kong to California, our founders share a passion for fashion as storytelling. With our motto, 'Colorful in Black,' we blend tradition with innovation, celebrating individuality in every stitch.

Alongside SCDcrowd, Deep Paradis emerges, inspired by oceanic mysteries and personal expression, offering a unique style for those who dare to stand out.

Everything arrived on time. This brand is SUPER COOL, I’ve never wear clothes so swag, very good quality materials. The assistance service is great, timely responses and no problems with tracking.
I also love their vision and brand idea.

— Lorenzo Puccioni

First off I want to give a shout-out to the customer service staff. They've been really cool with reaching out via whatsapp to make sure I'm happy with my purchase. They even sent me through a link to preview their ss24 collection before it went live which is a nice touch. I ordered a pair of leather bottoms from the ss23 collection which are amazing. They feel so premium and look amazing in person.

— Regan Watson

I Bought the FW23 Dark Ascent Vest and must say the garment’s quality is really good . After placing my order the team helped me to pick the right size for the vest and it fits perfectly. Really good customer experience and great quality.

— Steve Jordans

JOIN THE MOVEMENT, FOLLOW US ON INSTAGRAM @SCDCROWD

SCD CROWD not just a brand; we're a movement, a statement of bold individuality. Follow us on Instagram and TikTok, and share your style journey with #scdcrowd. Let's redefine fashion together.